KU NE RT LO OK PA GE 36 PR OD UC TS C orr ug ate d c ard bo ard THE ROUND THING HAS TO GO INTO THE SQUARE THING It s hard to mix football and maths without stumbling over the simple truth famously formulated by Sepp Herberger head coach of the German national football team on 17 June 1954 during a deadlocked World Cup preliminary game in Berne Switzerland Das Runde muss ins Eckige that is Put the round ball in the rectangular net The team went on to win the game and the tournament forever securing Herberger and his pithy aphorisms a place in German footballing history But it s not just in football that one occasionally has to accomplish the seemingly impossible Sometimes the developers of the packaging industry also face the challenge of unifying the round with the square Indeed squaring the circle has long occupied the corrugated cardboard industry It s a problem that comes up whenever a product doesn t fi ll out the corners of the box The question is How do we make pallet friendly packaging that fi ts well doesn t take up much space and offers maximum protection during shipping And further How do we prevent sharp corners on the box from tearing the pro tective foil and compromising the stability and moisture protection of the packaging As complex as the task seems the answer that Kunert Wellpappe came up with is simple The designers developed packaging with rounded corners using fl exible tuck in fl aps that allow it to closely conform to the contours of the product This allows the corners to be fi lled out without taking up a lot of space Due to the rounded corners the packaging fi lm can be applied neatly and without the risk of tearing it The products are perfectly protected against moisture and can be shipped safely and compactly Now that they ve perfectly put the round in the square the development team at Kunert Wellpappe is hard at work squaring other circles In the words of Sepp Herberger After the game is before the game OR SQUARING THE CIRCLE THE INNOVATION TUCK IN FLAPS TO ROUND OFF SHARP CORNERS

Hinweis: Dies ist eine maschinenlesbare No-Flash Ansicht.
Klicken Sie hier um zur Online-Version zu gelangen.